| Executive Summary
What
is Destiny by Design | What are the
Benefits | Who is Involved | Neutral
Facilitator |
| When & Where | Time
Required | Structure | Outcome
| Cost | Recap
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What is Destiny by Design?
Destiny by Design is a proven team-based facilitated process
that will enable your organization to accommodate change,
create the future on purpose.
It provides a synthesis of leading-edge management theory,
practical planning practices and applications.
It is used by leaders to successfully create and communicate
a clear organizational vision, and implement explicit
strategy for its achievement.
Destiny by Design will enable an enterprise...
- to build on its most important competency, its ability
to learn, capacity to change.
- to engage, meaningfully involve, its greatest asset,
its people, its stakeholders.
- to embrace a step-by-step regimen, of analysis, decision-making
and implementation—at the same time remain agile
and responsive to new strategic opportunities.
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What are the Benefits?
Our clients tell us that Destiny by Design fosters a new
attitude, a new more aligned and empowered culture where:
- shared hopes and aspirations for the future energize
everyone in the present
- growth is managed, change is embraced crisply, routinely
- there is a clear sense of direction, cohesiveness and
ownership
- priorities are clear, resources are properly focused
- actions are synchronized and lead to achieving desired
results
- trust prevails, empowerment is the norm, and everyone
is proud to be on board
- the numbers are good and getting better
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Who is Involved?
Usually six-to-eight senior executives will compose the
planning team; however, the entire organization, including
all stakeholders are engaged, counseled, throughout the
process.
Prior to the first planning session employees are asked
for input on Core Values and SWOP/T (strengths, weaknesses,
opportunities, problems and threats). Feedback is provided
on a continuing basis (pipelining), throughout the entire
process. We can't expect people to be up on what they are
not in on.
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Why a Neutral
Facilitator?
A neutral facilitator will enable the leadership to be
a full-time participant, free from any administrative details.
Their function is to enable, foster the best thinking of
the group, strive for consensus on key issues.
The facilitator brings many techniques, methods, and tools
to achieve the desired outcome. The process removes functional
barriers leading to better understanding and an atmosphere
of teamwork
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When and Where?
It is never too early to start inventing your future, so
we suggest you begin now. Depending on the requirements
of your organization, meetings can be held during the week
or on the weekend. Off-site locations work best, as they
provide an informal atmosphere, free of interruption.
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What is the Time Required?
Most organizations need a minimum of two days to complete
the planning document.
After your initial year of planning, one day is usually
sufficient for strategic renewal and updating.
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| What
is the Structure?
There are ten steps in the process, starting with Core
Values, Purpose, Mission, etc..

Each member of the planning team is provided
with a Process Guide for The New Strategic Management, which
provides information about planning, definitions, examples,
and work sheets for listing participants' ideas.
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What is the Outcome?
A written plan, a team-based roadmap for the future, usually
twenty pages or less, to be shared with the entire organization.
The more meaningful outcome of the entire process results
in a new sense of teamwork, a shared commitment to achieving
the planned results, and embracing a more adaptive posture
for strategic renewal.
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What does it Cost?
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What Makes Your Process Different From All
the Rest?
Some strategic planning models fail to live up to their
promise, focusing more on planning than on management. They
gather dust on the shelf, are not dynamic processes of strategic
renewal. Why? For the most part:
They are steeped in yesterday's conventional wisdom.
They do not require thinking at a new level, the opportunity
to challenge current practices.
They fail to involve the employees and stakeholders in
a meaningful way. It is management by directive rather
than management by involvement.
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Recap
Destiny by Design requires that you anticipate,
envision the future; rationally appraise the present; make
decisions and take action now that assure the realization
of your vision. Involving all available brainpower ensures
the necessary information, and such involvement results
in a broad base of support and commitment for implementation
of the plan.
We suggest all organizations tend toward mediocrity in
the absence of a disciplined process to effectively manage
change. Peter Drucker said it well:
The only things that can evolve by themselves in
an organization are disorder, friction and poor performance.
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Satisfaction is guaranteed.
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