CONTENTS                                                                                               

Page

Introduction

                                                                                                                    

 1.  What is strategic management?........................................................ 1

 2.  What are the principal benefits of strategic management?............... 1

 3.  How do you implement strategic management?................................ 2

 4.  What is the structural framework of strategic management?............ 3

 5.  What is team planning?...................................................................... 5

 6.  What are the benefits of team planning?............................................ 5

 7.  What are the prerequisites for effective team planning?.................... 6

 8.  What is pipelining?.............................................................................. 7

 9.  What are the steps in pipelining?....................................................... 7

 10.  What are potential “roadblocks” to results?....................................... 8

11.   What are the benefits of a written plan?............................................. 9

12.   What are some dangers in strategic management?......................... 9

13.   Why prepare an updated history of the company?............................ 9

14.   How are stakeholders important to the process of strategic management?       10

15.   What are some of the possibilities and limitations in strategic management?    10

 

 

Core Values

 

 1.  What are core values?..................................................................... 14

 2.  What are the ideal characteristics of core values?.......................... 14

 3.  Why are core values first?................................................................ 15

 4   How are core values communicated?                                               15

 5.  How do you know your core values are the right core values?........ 16

 6.  Prescriptions for leaders.................................................................. 16

 

 

Purpose

 

 1.  What is purpose............................................................................... 23

 2.  What are the ideal characteristics of a purpose statement?........... 23

 3.  What do purpose statements do?.................................................... 23

 4.  The search for purpose.................................................................... 23

 5.  The role of profit................................................................................ 24

 

Mission

 

 1,  What is mission?.............................................................................. 27

 2.  What are the ideal characteristics of a mission statement?............ 27

 3.  What primary issues are addressed in the mission

statement—the most common types?............................................. 27

 4.  What do mission statements do?.................................................... 28

 5   When do you change your mission?................................................ 28

 

 

Vision

 

 1.  What is vision?................................................................................. 32

 2.  What are the ideal characteristics of a vision statement?............... 32

 3.  Three Qualities of Vision................................................................... 32

 4.  What does a vision statement do?................................................... 33

 5.  What are possible barriers to creating a vision statement?............. 33

 6.  Summary of: What is A vision? By Michael Doyle

The Power of Vision is Absolutely Remarkable, by Stephen Covey 34

 

 

Situation Analysis

 

 1.  What is situation analysis?............................................................... 41

 2.  What are the ideal characteristics of effective situation

analysis?........................................................................................... 41

 3.  What is SWOP/T?............................................................................ 41

 4.  How do you do an effective SWOP/T............................................... 42

 5.  How is SWOP/T important  in strategic management?................... 43

 6.  What is a competency audit?........................................................... 46

 7.  What is a customer satisfaction survey?......................................... 53

 8.  What is a comparative analysis with competition?.......................... 54

 9.  Why is it important to define the strategic nature of the

business?......................................................................................... 59

10.   How are significant and not-yet-significant trends or events important to strategic management?        59

 

 

Goals

 

 1.  What is a goal?................................................................................. 62

 2.  What do goals do?............................................................................ 62

 3.  What are the ideal characteristics of a goal?................................... 62

 4.  What are the steps in setting goals?................................................ 63

 5.  Is it a goal?  ¼Here is the test:......................................................... 64

 6.  Why is goal-setting important?......................................................... 64